Jeff Yam's Portfolio

Hi there! I'm an award-winning designer, currently at Google, with 20 yrs of experience building large scale digital products for enterprise level companies and brands. Through it all, I have found success through an intrapreneural spirit, a growth mindset, and servant leadership. Below you'll find recent examples of my work that represents the very best in digital business transformation.
  • Magnite is the World’s Largest Independent Sell-Side Ad Platform which enables large publishers to monetize their content across all their digital properties.
  • The Magnite DV+ platform supports 100s of billions of transactions per day for most formats including display, video, audio, native and digital out-of-home (DOOH).
  • In addition to sellers and publishers, Magnite helps the world’s leading agencies and brands reach millions of consumers efficiently, safely, and while respecting their privacy.
  • Two 2021 AdExchanger Awards (Best Video Technology for Media Suppliers and Best Seller Focused Technology).
  • 2021 Drum Awards (Best Overall Technology for Programmatic Trading Sell-Side)
  • 2022 UX Design Award (UXDA) Nominated
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UPS PLATFORM
UPS WEBSITE
  • A digital platform that allows customers to manage their UPS Global Freight Forwarding Air & Ocean freight.
  • A modern design and simple navigation that enables customers to manage their freight shipments from end to end.
  • Customers can use the highly interactive dashboard to retrieve price quotes, book and track shipments and chat with customer support.
  • Watch this video to learn more about UPS Global Freight Forwarding
  • Marketing website for the Global Supply Chain Service arm of UPS. With annual revenue topping 9 billion dollars, it is consistently ranked in the top 2 spots for the biggest logistics provider in the world.
  • Part of a 2-pronged strategy, the responsive website's focus is to simplify/demystify freight forwarding for users and funnel them to adopt UPS's new digital platform for calculating quotes, processing and tracking shipments.
  • Watch this video to learn more about UPS Supply Chain Solutions.
VISIT PLATFORM
VISIT WEBSITE
  • AdviceWorks, an end-to-end advisory platform for the Cetera Financial Group, the second-largest independent financial advisor network in the U.S..
  • With over 30 app integrations and support for 4 broker dealers, the platform facilitates a dual portal ecosystem that fosters close collaboration between financial advisors and their clients.
  • 2020 Bank Insurance & Securities Association (BISA) Award for Technology Innovation
CLIENT PORTAL DEMOS
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  • Marcel is an AI Platform that is built on Microsoft AI and Knowledge Graph technologies. This Knowledge Graph connects both structured and unstructured data that exist across the organization and then maps relationships within it.
  • Using AI and tapping into the 80,000+ within the Publicis Group organization, Marcel hopes that an "augmented" workforce will lead to higher engagement, which in turn leads to better work and results for clients.
  • At it inception, Marcel demonstrates as a voice-enabled assistant mobile app and can do various tasks from helping employees find "experts" and "breakthrough" work to crowdsourcing ideas, managing email & calendar and doing timesheet.
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VEHICLE PAGE
AUTOS HOME
HONDA.COM
3D PROTOTYPE
OTHER PAGES
  • The new one-page experience attributed to a 30% upswing in engagement rates by exposing more content to the user.
  • The introduction of an in-line build & price (an industry first) drove up the tool's usage rate by almost 115%.
  • User click-through to dealer locator improved 2x.
  • 3 Bronze Addy Awards for UX, Consumer Website and Responsive.
  • Rose from bottom tier to #5 in JD Power Manufacturer Website Evaluation Study rankings (MWES).
  • Improved click-throughs to vehicle pages by 12%.
  • Increased KPIs (e.g. Interaction, Engagement, Consideration) by an average of 3%.
  • Raised Build & Price usage by 8%.
  • Significantly outperformed the previous homepage for sending users to offers by 22%.
  • Personalized module saw a 10x increase in CTR.
  • 3 Bronze Addy Awards for UX, Consumer Website and Responsive.
  • 100% increase in brand perception of “inspiring”.
  • 80% increase in brand perception of “innovative”.
  • Dropped the bounce rate 5 percentage points.
  • Reduced a 3-week content publishing process to under 3 days.
  • First responsive page under Honda.com umbrella.
  • 3 Bronze Addy Awards for UX, Consumer Website and Responsive.
  • Majority of concept testing participants showed overall preference to concept compared to 2 others.
  • Concept also performed better and was unanimously chosen over the live version of a recent redesign by testing participants.
  • Concept established the final direction for the eventual re-imagined, re-done auto site.
  • Components-based design strategy allowed for turn key solution.
  • Components are re-usable across Honda/Acura domains and highly configurable.
  • Fully responsive with 100% content parity across all devices.
  • Increased cross visitation between pages and tie-in with vehicle page click-throughs.
  • 3 Bronze Addy Awards for UX, Consumer Website and Responsive.
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Site Redesign + System Design
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Digital Strategy + Portal Redesign
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Product Design + Artificial Intelligence

“Jeffrey has a wealth of knowledge in driving a superior digital experience for customers.”
Robin Speir, Digital Experience Director (UPS)

“Give Jeff your hardest problem and he'll solve it several times over.”
Laura Dunn-Mark, Dir. of Project Mgmt (Razorfish)

“Jeff is a brilliant mind, always pushing the limits of what's possible in the realm of digital experience thinking.”
Toby Past, Executive Creative Director (Razorfish)

“Jeff is the type of leader that inspires those around him...He was a great mentor and pushed me to improve constantly.”
Jonnie LaMotte, UX Lead (Publicis Sapient)

“Jeff’s leadership and positivity built camaraderie in the team to challenge any pressures...

”
Vincent Ong, Experience Designer (Apple)

“Jeff's leadership approach focused heavily on structure, organization, logic, experimentation and collaboration.”
Quinn Killick, Principal Product Designer (Disney)

“...his toolbox was stacked full of design, front-end/rich-media development and business sensibility”
Chris Connelly, Staff Software Engineer (Coinbase)

No templates were harmed or used in this site design © 2017 Jeffrey Yam

“Jeffrey has a wealth of knowledge in driving a superior digital experience for customers.”
Robin Speir, Digital Experience Director (UPS)

“Give Jeff your hardest problem and he'll solve it several times over.”
Laura Dunn-Mark, Dir. of Project Mgmt (Razorfish)

“Jeff is a brilliant mind, always pushing the limits of what's possible in the realm of digital experience thinking.”
Toby Past, Executive Creative Director (Razorfish)

“Jeff is the type of leader that inspires those around him...He was a great mentor and pushed me to improve constantly.”
Jonnie LaMotte, UX Lead (Publicis Sapient)

“Jeff’s leadership and positivity built camaraderie in the team to challenge any pressures...

”
Vincent Ong, Experience Designer (Apple)

“Jeff's leadership approach focused heavily on structure, organization, logic, experimentation and collaboration.”
Quinn Killick, Principal Product Designer (Disney)

“Jeff is one of the smartest, most detail-oriented, dedicated and hard working individuals I’ve ever worked with.”
Kaman Lam, Sr. Software Engineer (Adobe)

No templates were harmed or used in this site design © 2017 Jeffrey Yam